The story behind the 'First Kiss' viral video sensation

If you had an Internet connection this week, you probably came across "First Kiss" — a video compilation of various strangers fumbling through a few awkward, adorable moments of intimacy. But the video, which has amassed more than 52 million YouTube views, elicited a backlash from more than just cold-hearted cynics. Because it featured models, musicians, and actors promoting a clothing line, some decried "First Kiss" as, at best, slick advertising. At worst, it was derided as a total fake.