Pick A Fight With Mediocrity

If you want to best your competition, it’s not enough to make an incremental improvement from them. Because of this, you’ll need to disrupt, rather than just slightly change what’s already the status quo. Small tweaks – to product, experience, marketing, anything really – are just data points in an arms race to nowhere. True breakthroughs are leaps forward, not inches. So how can you make that jump?