Sustainable Certified Coffee: Mere Buzzword Or Serious Industry Practice?

Certified coffee, sometimes known as "sustainable" coffee, has a long way to go before it becomes a dominant industry norm, despite significant efforts by leading coffee companies and certifiers. Companies like Starbucks Corporation (NASDAQ:SBUX) boast that 93 percent of their coffee is ethically sourced, and that by 2015 that'll become 100 percent.