Between Doritos trotting out Lady Gaga, Samsung tapping Jay-Z and Kanye West, and iTunes hosting Coldplay, corporate-sponsored music clearly dominated SXSW in 2014, but what I found most notable was the overwhelming hip-hop presence in the streets of Austin. When I first started attending in 2006, rap seemed to be an afterthought. This year, thanks to the work of longtime of former SXSW hip-hop coordinator Matt Sonzala, hip-hop was inescapable. Rapper Tech N9ne happily described SXSW 2014 to me ...
Between Doritos trotting out Lady Gaga, Samsung tapping Jay-Z and Kanye West, and iTunes hosting Coldplay, corporate-sponsored music clearly dominated SXSW in 2014, but what I found most notable was the overwhelming hip-hop presence in the streets of Austin. When I first started attending in 2006, rap seemed to be an afterthought. This year, thanks to the work of longtime of former SXSW hip-hop coordinator Matt Sonzala, hip-hop was inescapable. Rapper Tech N9ne happily described SXSW 2014 to me ...
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