Branded Rain: the Hottest Fake Thing in Marketing

Call it Smell-O-Vision on an ethereal level. The driving rainstorm that suddenly has whiffs of french fries and top notes of fine Corinthian leather? It’s no freak of nature. It’s Brand Drops. It’s not real – well, not today, anyway –- but Publicis Seattle has dreamed up an experiential marketing tactic for a straight-faced but obviously gag-filled video that asks questions like, “What if a raindrop could do more?” The world’s first branded aromatic rain was developed, so says th...