After Rubicon Project Shares Jump In IPO, Its CEO Says The Street Finally Gets Ad Tech

The ad tech world was watching closely on Wednesday as ad exchange The Rubicon Project rang the opening bell at the New York Stock Exchange and began trading as "RUBI." As the first high-profile IPO of 2014, Rubicon Project's been something of a benchmark to show a whole class of other larger private firms if Wall Street's current enthusiasm for tech offerings extended over to the advertising side, too.