Hypebeast -
9 Apr 2014 17:00

Nowadays when anyone with a smartphone can share photos with the world, it's easy to lose sight of good photography in the sea of shoot-to-post images. So when Greg Lutze co-founded VSCO with partner Joel Flory, he set out to not only support artists with a new set of powerful tools, but also to give mobile photography a renewed sense of authenticity. Beginning with filter packs for other software that emulated the feel of older media, VSCO eventually condensed these presets into a mobile app ...
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