Dove 'Patches' Ad Tricks Women Into Believing That A Sticker Can Solve Low Self-Esteem

If you could purchase a magical patch that would make you feel better about your body, would you do it? In a new marketing campaign for Dove, psychologist and body image specialist Ann Kearney-Cooke presented "real women" with the "RB-X" patch, a "revolutionary product developed to enhance the way women perceive their own beauty." The women were asked to keep a video diary for two weeks chronicling any changes they felt. Every woman featured in the final spot agreed that wearing the patch made t...