Apple Adds Four Digital Agencies To Beat Samsung At Marketing [Report]

The second Apple vs Samsung trial is well underway, and documents made public at the trial have revealed Cupertino’s envy for Samsung’s marketing. One document revealed that Apple SVP Phil Schiller thought “something drastic has to change,” after seeing Samsung’s pre-Super Bowl ad. He wrote an email to the company’s ad agency saying that while they struggle to nail a compelling brief on iPhone, “these guys are feeling it.” A report suggests that the company is now adding four new...