Why a Teen Training Bra is Worth $40: Yellowberry and the Cost of Change

Everyone is talking about Megan Grassell, the teenage entrepreneur behind the youth bra label Yellowberry. Our feature profile of the Wyoming high school senior went viral across North America last week, generating more than 200,000 Facebook “likes” and hundreds of comments from our readers. It’s become the most widely read article in Lingerie Talk‘s four-year history. And Yellowberry didn’t do too bad, …