Marcello Mastroianni Graces The Poster For The 2014 Cannes Film Festival

Promotional posters, in their intended manner of deployment, are intended to entice us to explore the product they’re advertising. Be it a new film, an exciting event, or an exotic destination – the right type of poster will either turn you on or turn you off to whatever is being pushed. Seeing as the Cannes Film Festival promises all three of those, and then some, it’s naturally important for whoever is designing the poster to nail the right tone and style that sells all three in equal me...