Here's How We Value Green Mountains And Coca-Cola's Partnership

We estimate Coca-Cola?s single cup serves will be able to garner ~0.6% of its American sales by 2015, which could rise to more than 3% by 2020. This implies net sales worth more than $700 million by 2020. Since we assume Green Mountain to command a royalty rate of 10%, there could be more than $70 million of annual revenue addition by 2020.