In what was arguably the cherry on the top, Pharrell Williams' announcement as the latest high-profile adidas endorsee capped off a whirlwind signing spree for adidas. Despite its role as one of the earliest sports brands with a penchant for developing performance product and sporting champions, it was also among the first brands to truly embrace the intersection of sport, fashion and music on a relatively mainstream level with its ongoing Y-3 collection with Yohji Yamamoto, as well as Run-D.M.C...
In what was arguably the cherry on the top, Pharrell Williams' announcement as the latest high-profile adidas endorsee capped off a whirlwind signing spree for adidas. Despite its role as one of the earliest sports brands with a penchant for developing performance product and sporting champions, it was also among the first brands to truly embrace the intersection of sport, fashion and music on a relatively mainstream level with its ongoing Y-3 collection with Yohji Yamamoto, as well as Run-D.M.C...
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