Krink & Gatorade "Expression of Bold and Intense Flavors" Fierce Collective Behind-the-Scenes

As a part of their recently launched sport-meets-art Fierce Collective roll-out, Gatorade enlisted the talents of New York-based street artist, Krink. The Fierce Collective represents the intersection of sport and art. While the two have, more often than not, subsisted in different spheres, the Fierce Collective enlisted a range of eight top artists and creators to capture the bold and intense flavors of the Gatorade brand, through their own artistic expression. The behind-the-scenes video highl...