Millennials have cut back their annual restaurant trips by 21% over the last seven years. But since they comprise a quarter of the U.S. population and carry $1.3 trillion in spending power, restaurants like Starbucks, McDonald's and Panera will need to cater to the tastes and habits of this age group to secure future loyalty.
Millennials have cut back their annual restaurant trips by 21% over the last seven years. But since they comprise a quarter of the U.S. population and carry $1.3 trillion in spending power, restaurants like Starbucks, McDonald's and Panera will need to cater to the tastes and habits of this age group to secure future loyalty.
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