Twitter Earnings Preview: Monetization Will Jump But User Growth Still Raises Questions

Despite the fact that Twitter did exceedingly well in terms of improving its monetization, the decline in user engagement and a slowdown in new user additions has disappointed the investor community. Taking cues from companies such as Netflix, Sirius XM, LinkedIn and eBay, it is easy to see that stock's performance is highly related to how the user base trends, especially when there are little doubts about the monetization strategy.