From Founder To CEO: Letting Go Is The Hardest (And Most Necessary) Part Of Running A Startup

When Irving Fain quit his job to found CrowdTwist, a consumer loyalty engagement platform for brands in 2010, he ran up against some big roadblocks. First, the Series A-funded TechStars startup had to figure out how to grow a brand-consumer loyalty program that worked with the myriad digital platforms consumers interact with, like Twitter, Facebook, Foursquare and in store, as well as identify them as the same consumer.