PayPal becomes the latest tech giant to redesign its branding with a more modern approach. "What do you do when a brand that entered the world as an innovator starts to look like the establishment it once challenged? When a comprehensive visual audit of the brand confirms this truth, you decide it's time for a redesign," said PayPal in a press release. Although a third of the world's financial servicing brands use blue as a corporate color, PayPal wanted to still retain its signature hue without...
PayPal becomes the latest tech giant to redesign its branding with a more modern approach. "What do you do when a brand that entered the world as an innovator starts to look like the establishment it once challenged? When a comprehensive visual audit of the brand confirms this truth, you decide it's time for a redesign," said PayPal in a press release. Although a third of the world's financial servicing brands use blue as a corporate color, PayPal wanted to still retain its signature hue without...
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