Translating A Viral Moment Into Business Growth

By Natalie Burg For many businesses, the idea of going viral is akin to winning the business lottery. You release a great video, meme or a heartfelt story; it is seen by millions, and the revenue starts rolling in. That's how it works, right? Maybe in a perfect world. In reality, viral moments are rare and often take the business owner by surprise. In the best cases, the attention translates into incredible growth. In others, the business deals with myriad issues that turn a great opportunity in...