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In Food, Small Is Big

Forbes - 8 May 2014 17:55
In Food, Small Is Big It may seem as though only those living in big cities are driving the foodie trend, but talk to anyone at a large packaged food brand and they'll tell you the desire for niche, artisanal, natural, and organic products is widespread and growing quickly. According to a recent report by investment banking firm Jeffries called “Food: The Curse of the Large Brand,” large packaged food companies are losing market share with their mainstream brands. Those, like Hain Celestial (HAIN, makers of Celes...
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