The most-successful brands and marketers don't focus on what consumers need; they focus on what consumers want. They need a credit card; they want an American Express Black card. They need a cellphone; they want the yet-to-be-released iPhone 6. And so on.
The most-successful brands and marketers don't focus on what consumers need; they focus on what consumers want. They need a credit card; they want an American Express Black card. They need a cellphone; they want the yet-to-be-released iPhone 6. And so on.
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