Building The Market For A Legend -- Who Happens To Be Your Great-Grandfather

Does the name August Sander ring a bell? Unless you’re an art connoisseur, ignorance is forgivable. But in the world of fine art photography, Sander is a legend – comparable in influence to Edward Weston, Ansel Adams or Alfred Stieglitz. Sander’s work is represented in every major collection of photography, and there are so many shows of his work worldwide that even his great-grandson, gallerist Julian Sander, has lost count.