Kanye West once famously rapped that his "presence is a present" (later adding: "kiss my ass" as salt to the wound). It's true, the mere proximity of a celebrity sends everyday people fawning for cell phone cameras and running for designer racks - and so succeeds the notion of 'influencers' in marketing. Considering this, the U.K.'s Telegraph has recently published an expository on how far some designers will go to get celebrities to their shows. The likes of Rihanna and Beyoncé are cited as ra...
Kanye West once famously rapped that his "presence is a present" (later adding: "kiss my ass" as salt to the wound). It's true, the mere proximity of a celebrity sends everyday people fawning for cell phone cameras and running for designer racks - and so succeeds the notion of 'influencers' in marketing. Considering this, the U.K.'s Telegraph has recently published an expository on how far some designers will go to get celebrities to their shows. The likes of Rihanna and Beyoncé are cited as ra...
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