How To Win Customers And Influence Technology Buyers. And How Not To.

A lot of the work I do with the startups I’m an investor in revolves around ensuring the most efficient marketing and sales processes are used. The proverbial filling and conversion of the funnel. It’s always interesting to take a step back and contrast traditional models of technology sales with more contemporary approaches to the same. The former, often a legacy approach from the days of installation disks and widespread piracy, tends to be adversarial in nature, with the vendor having to ...