UPDATED: Sources say media buying company GroupM, which spends $70 billion annually for clients including Paramount Pictures and Procter & Gamble, has agreed to negotiate upfront primetime deals on C7 instead of C3.
Broadcast Networks Score Win in Battle for 7-Day Viewing Standard
Hollywood Reporter - 2 Jun 2014 21:49
UPDATED: Sources say media buying company GroupM, which spends $70 billion annually for clients including Paramount Pictures and Procter & Gamble, has agreed to negotiate upfront primetime deals on C7 instead of C3.
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