Time Inc Goes Public, But Faces Industrywide Challenges

When the opening bell of the New York Stock Exchange rings on Monday morning, companies on the trading floor will be joined by a new addition -- inasmuch as a 91-year-old brand can be described as "new." Time Inc., the U.S. print-media empire, is going public, trading as a separate company after a lengthy spinoff from its far more profitable corporate parent, Time Warner Inc. (NYSE:TWX).