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No Half Measures: How adidas is Gearing up for the 2014 World Cup "The FIFA World Cup is the biggest sporting stage on earth, and an intensely competitive tournament that can turn even the most disinterested fan into a face-painting, flag-waving football junkie." The following originally appeared in HYPEBEAST Magazine Issue 7: The Legacy Issue. It's available now at select retailers globally. Whether you're a die-hard enthusiast, a hater, or a casual viewer who tunes in once every four years, it's not too much to say that football is the world's most-loved spo...
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