What's The Secret Of Secret's Success? Seven Deadly Sins Inside One Mobile App

The seven deadly sins: wrath, avarice, sloth, pride, lust, envy, and gluttony. I've heard investors like Reid Hoffman, Tim Chang and Dave McClure all say that they look for some of these elements in a startup's product as a prerequisite to investing. Secret - the anonymous social app - may be the first app that hits all of these. If you will, it's the Heinz ketchup of the social web.