What Rock Stars In High Heels Have To Do With The Future Of Your Brand - A Lesson From The KISS School Of Business

Brands come and brands go.  We've seen the business cycle get shorter and shorter in past decades (Facebook's 10-year reign seems like a lifetime) and it makes it harder and harder to carve out a lasting niche for yourself.  What's the use, entrepreneurs wonder, if their brand will be yesterday's news almost as soon as they've started building it?