Social network Twitter has reportedly acquired mobile advertising technology firm Tap Commerce. The social network apparently paid about $100 million for Tap Commerce. Re/code broke the news, and Twitter is expected to make an official announcement later today. Tap Commerce does re-targeting for mobile app makers – meaning that it helps them get their users to reopen and reengage […]
Social network Twitter has reportedly acquired mobile advertising technology firm Tap Commerce. The social network apparently paid about $100 million for Tap Commerce. Re/code broke the news, and Twitter is expected to make an official announcement later today. Tap Commerce does re-targeting for mobile app makers – meaning that it helps them get their users to reopen and reengage […]
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