Why You've Never Heard of This Typeface That Defined the 1980s

Apple, Trapper Keeper, and Reebok: Three of the most well-known brands of the 1980s, and three companies that used the same futuristic-looking typeface to do it. So why isn't the typeface a classic like other period pieces *cough*Helvetica*cough*? Fate is a funny thing.