Go Ahead: Steal Stuff from Your Competitors

you are no dumber or smarter than any of your competitors; they can teach you a lot about your marketing opportunities if you pay attention. Copying Other people's marketing ideas is fair game, as long as you gain insights into how they work, and how well they work, by closely monitoring their activity in the marketplace. This is particularly important if you are strapped for marketing research dollars. There is a lot to learn from what your better-heeled competitors are doing, and what they are...