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Over the past six months, I have been tracking the development of a new category in consumer technology devoted to the development and democratization of tools and practices that promote mental fitness.  Looking at pioneering applications like Happify -- which enables consumers to regulate and monitor their emotions and behavior -- I took a first stab at branding the category:  happytech.  As I followed other companies entering the space, I realized that brand failed to justice to the movemen...
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