The Next Big Thing: What Will Succeed The Cupcake?

Last week, Crumbs Bake Shop pulled a will-it-or-won't-it plot twist of epic proportions: One day, the company unexpectedly shuttered all of its shops prompting Business Insider to declare the "cupcake bubble officially burst." Then, a little less than a week later, surprise, it's all good! Still, it could signal the end of an era. Once Magnolia Cupcakes got the Carrie Bradshaw seal of approval back in 2010, cupcakes became the It food, and chains like Crumbs expanded fast. Now, with one of the b...