Report: Google's stealthy new ad formats boosted clickthroughs by 20% last quarter

The data is in, and Google’s new stealthier, blended-in, less-obviously-an-ad offerings have boosted clickthroughs tremendously: They’re up 20 percent just in the last quarter. That should be good news for Google when the company reports Q2 earnings tomorrow. A massive Adobe ad study of over $2 billion in ad spend shows that not only are clickthroughs up, […]