A football team in Kiss's own image: 'We want to envelop you and pummel you'

BEVERLY HILLS, Calif. -- After years of sticking its logo on all manner of T-shirts, dolls, drinkware and accessories, the rock band Kiss has stamped it on an entire arena football team as well. ¶ And the creation of the Los Angeles Kiss Arena Football League team did not go undocumented. So a reality show about the effort, "4th and Loud," premieres Aug. 12 on AMC. ¶ It wasn't crass commercialism that motivated the fire-breathing band, though.