How Zappos is personalizing the consumer ad experience

E-commerce websites like Zappos rely heavily on advertising to engage and re-engage shoppers online. In today’s atmosphere of banner-blindness, top performers are increasingly leveraging programmatic media buying. It enables them to dynamically focus either on acquiring new customers or on optimizing their marketing spend and ROI. Session Speakers: Lisa Archambault, Head of Demand Generation, Zappos […]