Following its recent opening, HYPEBEAST photographer Benoit Florencon was invited to photograph Shanghai's new adidas Originals flagship store to share with you, our readers. Preceding locations in Seoul, London, Moscow, New York and Paris, all of these "Neighbourhood" concept stores are expected to have a high degree of local relevance, taking inspiration from its surrounding neighborhood and blending into the nearby architecture. The German brand's intent is to reinforce the Originals line as ...
Following its recent opening, HYPEBEAST photographer Benoit Florencon was invited to photograph Shanghai's new adidas Originals flagship store to share with you, our readers. Preceding locations in Seoul, London, Moscow, New York and Paris, all of these "Neighbourhood" concept stores are expected to have a high degree of local relevance, taking inspiration from its surrounding neighborhood and blending into the nearby architecture. The German brand's intent is to reinforce the Originals line as ...
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