Pandora Looks to Challenge Terrestrial Radio's Dominance in Cars

In the context of new vehicle sales, models that are not satellite enabled may be Pandora's prime target because it's much easier to beat terrestrial radio over the quality of content than satellite radio. However, customers who are buying models with OEM-installed satellite radio and are ready to pay for radio services are most likely to prefer Sirius XM over Pandora due to the diverse and unique content of the satellite radio provider.