Why Jessica Alba Just Might Be Hollywood's Smartest Mommy Mogul

There's no shortage of Yummy Mummys in Hollywood who have figured out celebrity plus motherhood plus a clever marketing campaign for a family-centric product can equal the beginnings of a business outside of Tinseltown that may have a longer shelf life than the average movie career. From the highfalutin recommendations of Gwyneth Paltrow on her website Goop ($900 throw anyone?) to the train wreck reality television franchise that is Tori Spelling's life, it seems that virtually every actress ...