Could Smaller Servings Boost Margins For Coca-Cola and Pepsi, Amid Soda Slowdown?

Before Coke Life hits the shelves in the U.S. convenience stores in a couple of months, Coca-Cola has managed to gain from the ailing domestic CSD industry on the back of its smaller-sized offerings. The 7.5- and 16-ounce packs not only drove volume growth for Coca-Cola in the second quarter this year, but also expanded margins as they are more profitable.