GameStop's Simplified Trade-In Process Starts August 18 -- What Do You Think of the Move?

GameStop's simplified trade-in process, which the company confirmed yesterday after internal documents found their way online earlier this week, will indeed begin on August 18. GameStop senior vice president for pre-owned business, Jason Cochran, not only confirmed the start-date for the initiative in an interview with GameSpot today, but also explained how he thinks it will benefit the consumer. "What we're doing is we're ripping out a lot of that complexity and being able to show or convey a m...