Search traffic rocks. Even though just two years ago only 44% of shoppers began their purchase by using a search engine (Interconnected World: Shopping and Personal Finance, 2012), today I am sure this number is a lot higher. Moreover, 70% of these people click on organic listings instead of Adwords ads when looking for products (Marketing Sherpa 2012). Lastly, according to the same source, 76% of B2B companies receive 350% more leads from SEO than PPC (14% SEO vs 4% from PPC).
Search traffic rocks. Even though just two years ago only 44% of shoppers began their purchase by using a search engine (Interconnected World: Shopping and Personal Finance, 2012), today I am sure this number is a lot higher. Moreover, 70% of these people click on organic listings instead of Adwords ads when looking for products (Marketing Sherpa 2012). Lastly, according to the same source, 76% of B2B companies receive 350% more leads from SEO than PPC (14% SEO vs 4% from PPC).
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