EA Hoping Its Add-On Content Sales Will Reach $1 Billion This Year

Battlefield and Mass Effect publisher Electronic Arts has high hopes for digital add-on content this year. Bloomberg reports that the publisher is hoping to reach $1 billion in extra content sales across its entire games portfolio in the current financial year. Madden NFL 15, and other EA Sports titles, will be "major" contributors, EA corporate communications representative John Reseburg said. EA Sports titles monetize beyond the initial $60 purchase price through their Ultimate Team modes, whi...