Coca-Cola Buys Stake In Monster Beverages

As part of this new deal, Coca-Cola will transfer its energy brands to Monster, and the latter will transfer its non-energy portfolio to Coca-Cola, in order to optimally realign product portfolios. Amid declining sales of the core CSD category, the new Monster deal locks-in Coca-Cola's share in the fast-growing global energy drinks market, worth around $27 billion presently.