Distribution Deals With Major Coffee Brands To Help Keurig Green Mountain Gain Market Share

This year, Keurig entered into some game changing deals and partnerships with companies having strong brand appeal and huge customer base such as Coca-Cola, the Nestle U.S. division, Subway and J.M. Smucker Co. Although the deal structures with these brands were different, the basic idea behind all these partnerships was to expand its reach to the domestic population with more options.