Guest Post: Programmatic ad buying has permeated every media platform and brand marketers are taking notice. In 2013, marketers spent $3.36 billion on programmatic ad buying — and eMarketer estimates that it will soar to $8.5 billion in the next 3 years. In fact, in 2013 nearly 50 percent of all brand marketing budgets were allocated to programmatic ad spend and it is […]
Guest Post: Programmatic ad buying has permeated every media platform and brand marketers are taking notice. In 2013, marketers spent $3.36 billion on programmatic ad buying — and eMarketer estimates that it will soar to $8.5 billion in the next 3 years. In fact, in 2013 nearly 50 percent of all brand marketing budgets were allocated to programmatic ad spend and it is […]
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