Burger King-Tim Hortons Cross-Border Merger Much More Than Tax Inversion

The merger with Tim Hortons provides Burger King with everything from incremental revenues to expansion scope, from tax savings to better menu resources. Even though it might not be enough to outpace the industry leaders, it might put them in a better position to shrink the gap. Moreover, this deal fits perfectly with the company's new business model, where the American company focuses more on international expansion.