Burberry's Big-Time Bet on Beauty

LONDON, United Kingdom -- Today, in its biggest beauty launch to date, Burberry is set to debut its newest women's fragrance, My Burberry. Developed by chief executive and chief creative officer Christopher Bailey in collaboration with the famous perfumer Francis Kurkdjian, the scent is inspired by "a London garden after the rain" and named after the "affectionate way in which people refer to their Burberry trench coat," according to the company. To accompany the launch of My Burberry, the brand...