Most traditional marketers don’t know how to beef up their digital skills, a recent Adobe study found. But marketing is becoming more and more digital, which means that finding the right people to manage marketing automation, multivariate campaigns, or digital attribution campaigns isn’t always easy. Especially when hiring managers are looking for dual-expertise unicorns. “Ideally, marketing technologists […]
Most traditional marketers don’t know how to beef up their digital skills, a recent Adobe study found. But marketing is becoming more and more digital, which means that finding the right people to manage marketing automation, multivariate campaigns, or digital attribution campaigns isn’t always easy. Especially when hiring managers are looking for dual-expertise unicorns. “Ideally, marketing technologists […]
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